Dynaudio are famous for producing high-end speakers and studio monitors. Music and music production have always been a part of Dynaudio’s DNA. How do you translate that heritage into effective point-of-sale material?

When Dynaudio launched their new wireless music system that could automatically adapt to any room or genre of music, they feared, consumers would see the product as just another boom box. Dynaudio decided they needed in-store material that would generate a higher level of consumer attraction and interaction. To achieve this Orbit Red created a launch campaign that used 50 of the world’s top artists and this content flowed into an adaptive in store consumer experience. The store material changed every day and scanning this book allowed consumers to play the music-of-the-day directly on the wireless system creating a unique point-of-sale customer experience #Neversurrendertoordinary